You need to make people aware that you are in the online business world and sometimes you have to really shout to make yourself heard. Press releases are a great way of doing this to help you promote your website development activities.

What’s a Press Release?

A press release is basically an announcement. You see them in newspapers and online. For your business, you will use the online approach. Whenever something fresh or unusual is occurring in your business, press releases are a straightforward, yet effective way to bring people into the picture.

These one page write-ups highlight a particular event that is pertinent to your business. When your website is up and running send a short press release to let others know that you are on the scene. Other reasons to write a press release might include a new product launch, a new website launch or a new partnership you are embarking on. Generally, a virtual assistant can help you get your press releases out quickly, if you’ve too may other obligations to stay on top of this yourself.

Tips for Writing a Press Release.

Like we said above, press releases are most effective for website promotion when they are kept to just one page. You risk losing the attention of your audience if you make it any longer. The objective is to grab attention and keep it long enough to encourage them to click through to your website.

To get all of that said and done in one page takes focus – a targeted approach in your press release writing. There are a few key things to include in your press release:

• A headline rich in keywords and append the line “For Immediate Release.”
• Detail who, why, when, what, where and how for your press release.
• Bulleted points (easier to read).

Any expert virtual assistant will tell you that a catching headline lets others know what’s going on. They will become intrigued and have to read more. Remember that if you put keywords in your headlines, your press releases are likely to rank higher with the search engines and you want this so that relevant traffic can get to you. Don’t forget, an “on point” virtual assistant can help you with all the details.

Speak conversationally and simply lay out the facts in front of your readers within the press release body. You can create a scenario for your readers using a real event from your life such as what prompted you to start the Internet business in the first place. Or, you can link your “big announcement” to some event that’s already big in the news to gain attention.

When you have told them the story, add the website details so that they know where to look for more information about the launch, the product or whatever you were talking about. Your increased traffic will help you gauge how effective your press release has been.

The good news is that there are websites that will allow you to distribute your press releases for free. You’ll get all the buzz you can handle if you go this route. Check these ones out:

• PRBuzz.com
• 24-7PressRelease.com
• Free-Press-Release.com
• PR.com

These sites send your press releases to search engines, news sites and a number of other relevant places designed to increase your traffic.

You will certainly get noticed on the Web if you use press releases. If you know how to write one properly you are even more ahead of the game. Use them to promote all aspects of your website business, and watch your business grow.